We knew this was coming, we just didn’t realise how big it was!
On 21st May (U.S.A time zone), Big Hit Entertainment’s super group BTS 방탄소년단 became the first Korean group to take home an American Billboard award! Armys have been frantically voting via Twitter and the official Billboard Awards website.
It was fandom versus fandom, and Justin Bieber was finally dethroned! As he wins this award annually!
BTS 방탄소년단 are not the first act from Korea to win an award at the BBMAs, as Psy previously won something from a different category before. But, they are the first Korean group! This surprises me, as there are many veteran groups who have not crossed over in terms of awards, as quickly as BTS 방탄소년단 have.
This is the digital age, and social media is playing a key role in the success of these artists, and also providing an exhilarating user experience for fans, worldwide.
Of course, physical album sales play a crucial role in the success of artists; but more so, online voting, audio streaming and video plays are key!
Social media sites such as Instagram, Twitter and Facebook enable fans to connect to their favourites, as well as each other.
BTS 방탄소년단 were invited to the Billboards, as the voice of the fans spoke loud and clear. Everyone has a chance to make it big, with the power of social media. So just how did BTS 방탄소년단 do it?
I remember following BTS 방탄소년단 before they even debuted, and I never imagined they’d come so far, this quickly!
The Far East is doing something right, so when will the West wake up, and follow suit?
Western boybands and girl groups died out in the late 90’s, and early 2000’s; and yet Asia has held onto this concept, and are making millions (perhaps even billions) of dollars in revenue; and residual income.
With a sold-out North American tour, and international popularity; BTS keep achieving more and more each day.
Congratulations to BTS 방탄소년단 again!