SOKOLLAB: Your Local K-Pop and K-Beauty Pop-Up Shop (Exclusive Discount Code Inside!)

Are you looking for a range of K-Pop merch and K-Beauty items, but can’t find a store local enough? London has a new K-Pop and K-Beauty store in the heart of Soho!

SOKOLLAB is a new pop-up K-Beauty and K-Pop store and will be around until Monday 30th September.
The cute and cosy boutique is situated at 59B Greek Street, just a few doors down from GAZA Café.

Co-founders Vicky and Joyce have been in partnership for a long time, and previously focused on stock importation for department stores; such as Selfridges. The stock content was of course Korean beauty products, and their job was to ensure that all items were EU regulated.

Vicky and Joyce then decided to go at it alone, and then opened their own K-Pop and K-Beauty store!

Not only can items be purchased from their pop-up store, but also from their online website.

SOKOLLAB’s pop-up store is open Monday-Sunday, 12:00 – 7.30pm, until Monday the 30th September.


The main reason for the opening of this pop-up store, is to see if there is an audience that needs, wants and requires these products.

There may be a chance of a permanent residency in the future, so make sure you get down to the store and show your support!

Maybe you don’t reside close enough to the store, but not to worry, as shipping is available worldwide!

If you use my special code at checkout, you can receive a 5% discount on all K-Beauty items!
Just enter “INSEOUL” in the discount box, before you finalise your purchase.This offer is only available online until FRIDAY 31ST MAY!


The physical pop-up store is cute, convenient and has new stock coming in all the time. The member of staff the I met was very friendly, and made the shopping experience lovely!

I also noticed two K-Beauty brands that I’d never come across before.

Mask House UK and Beauty & Seoul. SOKOLLAB are in a special collaboration with these two brands, and you can find so many unique and interesting items, whilst visiting both in-store and online.

So don’t forget to redeem your special discount, courtesy of inSEOULuble by visiting; and make your way to the pop store by the last day of September!

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