Cube Entertainment Cuts All Ties With HyunA and E’Dawn

On what planet are two celebrities chastised for dating, because of fans? This is horrendous and something that I’ve never seen before.

Cube Entertainment released a statement that confirms HyunA and E’Dawn’s removal from the company.

Let’s pause for a minute…

These people have lost their JOBS, because some Korean fans,(not international, Korean) we extremely saddened and disappointed that “their oppa” was dating a living and breathing female.

If you weren’t aware, hundreds of Pentagon fans cancelled their tickets to a scheduled fanmeet, as a result of the dating news. E’Dawn’s activities with Pentagon were halted and no more was said about the matter… until now.

Statement from Cube Entertainment:

“Cube Entertainment has decided to remove HyunA and E’Dawn (from the company).

When managing our artists, the company has worked with faith and trust in each other as the main priority.

After much discussion, the judgement was made that it is not possible to recover the faith with the artists HyunA and E’Dawn so their removal has been decided.

We sincerely thank the two artists and their fans who have been with us until now.”

And here we have the K-Pop circle of life!

Fans are given way too much power yet again, and these companies wonder why saesang (stalker) fans exist.

Well Cube, when you removed E’Dawn from Pentagon’s schedule this shows the “fans” that if they complain enough (behind their computer and phone screens), that the artist will be extracted until further notice.

I’ve seen this happen on numerous occasions with different groups. For example, Jooheon 주헌 of MONSTA X 몬스타엑스 had a mixtape that was supposed to be released, prior to his current one. However, a track list was released and one of the songs featured an artist that was deemed a “bad boy” a “trouble maker.”

K-Netizens took to the internet and expressed their feelings about Jooheon 주헌 working with this artist, and how damaging it would be.

So what happened to Jooheon’s mixtape? It ever saw the light of day. A whole project wasted.

In no way shape or form should fans be able to shape, break or ruin someone’s career based on such trivial attributes. This entitlement that some fans feel they have is abnormal, unhealthy and creates endless problems further than the music and entertainment industry.

I’m completely aware that cultural and societal norms differ, based on the country.

It’s common knowledge that South Korea has a low birth rate and South Koreans will cease to exist in the forthcoming future; this can be linked to due to their attitudes on dating and sex.

Those that have a more open approach to these factors of course want change, but still feel hindered, and know that they’ll be deemed “scandalous” and will be frowned upon for openly dating or having sexual relationships before marriage.

My friends in Seoul have vouched for this and also feel pressurised to live a particular way.


I think it’s absolutely abominable that Cube could get rid of their artists so easily. HyunA 현아 is the IT girl. Pentagon are popping off and are doing so well. It seems like this is an example to others, as Cube can longer “trust” them – which is what they basically said in their statement.

In conclusion, if fans see artists being punished or scandalised for normal human relationships and behaviour, then this mentality and way of thinking will continue both within the Korean Entertainment industry and throughout society. It makes it difficult for the opposing side whom want to live more freely and openly… Sheep will always follow, and the passive masses will always stand out more.


So there you have it. What are your views on this?

3 thoughts on “Cube Entertainment Cuts All Ties With HyunA and E’Dawn

  1. I almost find the wording comical. Cube can “no longer trust them.” They didn’t take drugs, drink drive or commit any kind of crime. They are being punished for dating. The stupidity.

    1. It’s a slap in the face. They may as well have said “We can no longer trust you to be singing and dancing robots, that have no real human feelings.”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.